An Argentinian brand of condoms has created a new packaging of condoms that needs four hands to open the box. This design concept aims to highlight the importance of sexual consent.
Joaquin Campus from the advertising agency BBDO who help to launch this product stated that “For this campaign, we understood that we had to talk about the most important thing in every sexual relationship: pleasure is only possible in the case of mutual consent“. He continued by saying that “If it’s not a yes, it’s a no”.
Seductive design
The condom is trapped in packaging that opens only if two people simultaneously support different pressure points located on the sides of the packaging. For now, these condoms are distributed free in bars in Buenos Aires, and seem to have been met with great success. The company could soon market them throughout the country this year, or early next year.
Este pack es tan simple de abrir como entender que si no te dice que sí, es no. #PlacerConsentido pic.twitter.com/KHWyoFmg7L
— Tulipán Argentina (@TulipanARG) April 3, 2019
Precautionary reminders
Remember that there are some precautions when using these products. A few months ago Terpan laboratory, made a point of reiterating the precautions of use so as to avoid the possible transmission of HIV. Firstly, it is important to choose the right condom size. If it is too wide, it could come off. While, a condom that is too tight could have more risk of tearing.
Also remember to check the expiry date of the condom, or the presence of the logos NF (French standard) or CE (European standard), to ensure the quality of the product. It is also very important to take precautions when opening the box so as to avoid any risk of tearing. Finally, remember that a condom that is too dry will be more likely to tear. This is why you might need to use a lubricant.
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